diff --git a/src/db/migrations/0041-room-mention-role.sql b/src/db/migrations/0041-room-mention-role.sql
new file mode 100644
index 0000000..d8a6280
--- /dev/null
+++ b/src/db/migrations/0041-room-mention-role.sql
@@ -0,0 +1,5 @@
+BEGIN TRANSACTION;
+
+ALTER TABLE channel_room ADD COLUMN room_mention_role TEXT;
+
+COMMIT;
diff --git a/src/db/orm-defs.d.ts b/src/db/orm-defs.d.ts
index ff63d32..2376627 100644
--- a/src/db/orm-defs.d.ts
+++ b/src/db/orm-defs.d.ts
@@ -21,6 +21,7 @@ export type Models = {
 		speedbump_checked: number | null
 		guild_id: string | null
 		custom_topic: number
+		room_mention_role: string | null
 	}
 
 	channel_speedbump: {
diff --git a/src/m2d/converters/event-to-message.js b/src/m2d/converters/event-to-message.js
index 5fe1109..77e984c 100644
--- a/src/m2d/converters/event-to-message.js
+++ b/src/m2d/converters/event-to-message.js
@@ -460,14 +460,15 @@ async function handleRoomOrMessageLinks(input, di) {
 async function checkWrittenMentions(content, senderMxid, roomID, guild, di) {
 	let writtenMentionMatch = content.match(/(?:^|[^"[<>/A-Za-z0-9])@([A-Za-z][A-Za-z0-9._\[\]\(\)-]+):?/d) // /d flag for indices requires node.js 16+
 	if (writtenMentionMatch) {
-		if (writtenMentionMatch[1] === "room") { // convert @room to @everyone
+		if (writtenMentionMatch[1] === "room") { // convert @room to discord
 			const {powers: {[senderMxid]: userPower}, powerLevels} = await mxUtils.getEffectivePower(roomID, [senderMxid], di.api)
 			if (userPower >= (powerLevels.notifications?.room ?? 50)) {
+				const roleID = select("channel_room", "room_mention_role", {room_id: roomID}).pluck().get()
 				return {
 					// @ts-ignore - typescript doesn't know about indices yet
-					content: content.slice(0, writtenMentionMatch.indices[1][0]-1) + `@everyone` + content.slice(writtenMentionMatch.indices[1][1]),
+					content: content.slice(0, writtenMentionMatch.indices[1][0]-1) + (roleID ? `<@&${roleID}>` : "@everyone") + content.slice(writtenMentionMatch.indices[1][1]),
 					ensureJoined: [],
-					allowedMentionsParse: ["everyone"],
+					allowedMentionsParse: roleID ? [] : ["everyone"],
 					allowedMentionsUsers: []
 				}
 			}
@@ -860,6 +861,8 @@ async function eventToMessage(event, guild, channel, di) {
 					}
 				})
 
+				input = input.replace(/<a\s[^>]*href="https:\/\/matrix\.to\/#\/(?:!|%21|#|%23)[^"\/]*"[^>]*>@room<\/a>/g, "@room")
+
 				// Handling mentions of rooms and room-messages
 				input = await handleRoomOrMessageLinks(input, di)
 
diff --git a/src/m2d/converters/event-to-message.test.js b/src/m2d/converters/event-to-message.test.js
index b262a37..b8d88f9 100644
--- a/src/m2d/converters/event-to-message.test.js
+++ b/src/m2d/converters/event-to-message.test.js
@@ -4,7 +4,7 @@ const DiscordTypes = require("discord-api-types/v10")
 const {eventToMessage} = require("./event-to-message")
 const data = require("../../../test/data")
 const {MatrixServerError} = require("../../matrix/mreq")
-const {select, discord} = require("../../passthrough")
+const {select, discord, db} = require("../../passthrough")
 
 /**
  * @param {string} roomID
diff --git a/src/web/pug/guild.pug b/src/web/pug/guild.pug
index c464954..1b28b46 100644
--- a/src/web/pug/guild.pug
+++ b/src/web/pug/guild.pug
@@ -188,6 +188,72 @@ block body
               td(colspan="3")
                 .s-empty-state No channels linked between Discord and Matrix yet...
 
+  if space_id && linkedChannelsWithDetails.length
+    - const customMentionRooms = linkedChannelsWithDetails.filter(row => row.room_mention_role)
+    - const defaultMentionRooms = linkedChannelsWithDetails.filter(row => !row.room_mention_role)
+    - const mentionRoles = [...guild.roles].filter(role => role.id !== guild_id).sort((a, b) => b.position - a.position)
+    h3.mt32.fs-category#room-notifications Room notifications
+    .s-card.p0
+      p.s-description.m12 Choose which Discord role receives Matrix @room notifications
+      if customMentionRooms.length
+        .s-table-container(style="container-type: inline-size")
+          table.s-table.s-table__bx-simple(style="table-layout: fixed")
+            thead
+              tr
+                th(scope="col" style="width: calc(50cqw - 40px)") Channel
+                th.pr12(scope="col") Notify role
+            tbody
+              each row in customMentionRooms
+                tr
+                  td.va-middle
+                    +discord(row.channel)
+                  td.pr12
+                    .d-flex.ai-start.g8
+                      form.fl-grow1.wmn0.d-flex.ai-stretch.g8(method="post" action=rel("/api/room-mention-role"))
+                        input(type="hidden" name="guild_id" value=guild_id)
+                        input(type="hidden" name="channel_id" value=row.channel.id)
+                        .s-select.fl-grow1.wmn0
+                          select.w100(name="room_mention_role" id="mention-role-" + row.channel.id aria-label="Notify role for #" + row.channel.name onchange="this.form.requestSubmit()" style="height: 32px")
+                            if !mentionRoles.some(role => role.id === row.room_mention_role)
+                              option(value=row.room_mention_role selected disabled) Deleted role (choose a replacement)
+                            each role in mentionRoles
+                              option(value=role.id selected=row.room_mention_role === role.id)= "@" + role.name
+                        button.s-btn.s-btn__outlined.py0.box-border(type="submit" data-room-mention-save style="height: 32px; min-height: 0") Save
+                      form.d-flex.ai-stretch(method="post" action=rel("/api/room-mention-role"))
+                        input(type="hidden" name="guild_id" value=guild_id)
+                        input(type="hidden" name="channel_id" value=row.channel.id)
+                        input(type="hidden" name="room_mention_role" value="")
+                        button.s-btn.s-btn__danger.s-btn__outlined.py0(type="submit" aria-label="Remove custom role for #" + row.channel.name style="height: 32px") Remove
+
+        script.
+          document.querySelectorAll('[data-room-mention-save]').forEach(button => button.remove())
+
+      if defaultMentionRooms.length && mentionRoles.length
+        details.mt16.mx12.mb12
+          summary.s-label.cursor-pointer Add custom role
+          form.mt16(method="post" action=rel("/api/room-mention-role"))
+            input(type="hidden" name="guild_id" value=guild_id)
+            .d-flex.fw-wrap.ai-end.g16
+              .fl-grow1.wmn0(style="flex-basis: 0; min-width: 180px")
+                label.s-label(for="mention-role-channel") Channel
+                .s-select
+                  select.w100.box-border#mention-role-channel(name="channel_id" required style="height: 32px")
+                    option(value="" selected disabled) Choose a channel
+                    each row in defaultMentionRooms
+                      - const parent = discord.channels.get(row.channel.parent_id)
+                      option(value=row.channel.id)= "#" + row.channel.name + (parent ? " - " + parent.name : "")
+              .fl-grow1.wmn0(style="flex-basis: 0; min-width: 180px")
+                label.s-label(for="mention-role-new") Notify role
+                .s-select
+                  select.w100.box-border#mention-role-new(name="room_mention_role" required style="height: 32px")
+                    option(value="" selected disabled) Choose a role
+                    each role in mentionRoles
+                      option(value=role.id)= "@" + role.name
+              .d-flex.ai-stretch(style="height: 32px")
+                button.s-btn.s-btn__icon.s-btn__filled.d-inline-flex.ai-center.g4.py0.box-border(type="submit" style="min-height: 0")
+                  != icons.Icons.IconPlusSm
+                  span Add
+
   h3.fs-category.mt32 Auto-create
   .s-card.d-grid.px0
     form.d-flex.ai-center.g16
diff --git a/src/web/routes/guild-settings.js b/src/web/routes/guild-settings.js
index 9bfff3d..9f626d7 100644
--- a/src/web/routes/guild-settings.js
+++ b/src/web/routes/guild-settings.js
@@ -140,3 +140,22 @@ as.router.post("/api/default-roles", defineEventHandler(async event => {
 		return sendRedirect(event, `/guild?guild_id=${guildID}`, 302)
 	}
 }))
+
+// An empty role restores @everyone
+as.router.post("/api/room-mention-role", defineEventHandler(async event => {
+	const body = await readValidatedBody(event, z.object({
+		guild_id: z.string(),
+		channel_id: z.string(),
+		room_mention_role: z.string().regex(/^(?:[0-9]+)?$/)
+	}).parse)
+	const managed = await auth.getManagedGuilds(event)
+	if (!managed.has(body.guild_id)) throw createError({status: 403, message: "Forbidden", data: "Can't change settings for a guild you don't have Manage Server permissions in"})
+	const room = select("channel_room", "room_id", {channel_id: body.channel_id, guild_id: body.guild_id}).get()
+	if (!room) throw createError({status: 404, message: "Linked channel not found"})
+	const guild = discord.guilds.get(body.guild_id)
+	if (body.room_mention_role && (!guild?.roles.some(role => role.id === body.room_mention_role) || body.room_mention_role === body.guild_id)) {
+		throw createError({status: 400, message: "Choose a role from this server"})
+	}
+	db.prepare("UPDATE channel_room SET room_mention_role = ? WHERE channel_id = ? AND guild_id = ?").run(body.room_mention_role || null, body.channel_id, body.guild_id)
+	return sendRedirect(event, `/guild?guild_id=${body.guild_id}#room-notifications`, 302)
+}))
diff --git a/src/web/routes/guild-settings.test.js b/src/web/routes/guild-settings.test.js
index 00acb89..d1a978b 100644
--- a/src/web/routes/guild-settings.test.js
+++ b/src/web/routes/guild-settings.test.js
@@ -2,7 +2,7 @@
 
 const {tryToCatch} = require("try-to-catch")
 const {router, test} = require("../../../test/web")
-const {select} = require("../../passthrough")
+const {select, discord} = require("../../passthrough")
 const {MatrixServerError} = require("../../matrix/mreq")
 
 test("web autocreate: checks permissions", async t => {
diff --git a/src/web/routes/guild.js b/src/web/routes/guild.js
index c9561e5..ef2065e 100644
--- a/src/web/routes/guild.js
+++ b/src/web/routes/guild.js
@@ -99,7 +99,7 @@ function getChannelRoomsLinks(guild, rooms, roles) {
 	let channelIDs = discord.guildChannelMap.get(guild.id)
 	assert(channelIDs)
 
-	let linkedChannels = select("channel_room", ["channel_id", "room_id", "name", "nick"], {channel_id: channelIDs}).all()
+	let linkedChannels = select("channel_room", ["channel_id", "room_id", "name", "nick", "room_mention_role"], {channel_id: channelIDs}).all()
 	let linkedChannelsWithDetails = linkedChannels.map(c => ({
 		// @ts-ignore
 		/** @type {DiscordTypes.APIGuildChannel} */ channel: discord.channels.get(c.channel_id),